Making a website today is easier than ever: there are platforms that let you build one in an afternoon. The hard part isn't publishing it, it's making it work: showing up when people search for you, being clear on a phone, and getting people to actually write to you. These are the steps we follow ourselves, in the order we do them.
1. Decide what you want the visitor to do
Before you think about colors, answer one question: what does the person who visits need to do? For most Paraguayan businesses, the answer is write on WhatsApp. For others it's call, book, request a quote, or buy. That action defines everything else: where the buttons go, what information is needed, and how you're going to measure whether the page is working.
2. Choose and register the domain
The domain is your name on the internet. For a business selling to Paraguay, .com.py usually builds more trust; a .com works if you have customers abroad. It has to be short, easy to read out over the phone, and above all, registered under your business's name. The .com.py process is explained in our domain guide.
3. Choose where to build it
| Option | Advantage | What to know |
|---|---|---|
| Website builder (Wix, Squarespace) | Drag blocks around and publish fast | Monthly plan in dollars; speed and SEO depend on the template |
| Store platform (Shopify) | Built for selling products | You need to connect a payment gateway that operates in Paraguay |
| WordPress | Flexible, thousands of templates | Needs hosting, updates, and security |
| Custom-built | Fast, lightweight, made for your business | You need someone to build it |
There's no single right answer. If you're building it yourself, a website builder is the simplest option. If you're hiring it out, ask how heavy it is, how fast it loads, and whose name everything is registered under. We explain hosting in the hosting guide.
4. Build the structure
A business website that works almost always has these parts:
- Home: what you sell, who it's for, and why you, with the contact button up top.
- Services or products: a general page that organizes everything.
- One page per main service: this is the one that shows up when someone searches for that specific service.
- About us: who's behind the business, with real photos.
- Contact: WhatsApp, phone number, address, map, and hours.
- Legal: privacy policy and terms.
If you work in several cities, add a page per area with real information for each one.
5. Write the copy
This is the part that gets put off the most, and the one that sells the most. A few rules:
- The headline says what you sell and what makes you different. "Custom tempered glass, installed in 7 days" beats "Welcome to our company" every time.
- Answer the three questions everyone asks: what you do, how much it costs or what it depends on, and where you're located or how far you reach.
- Write the way you talk to your customers, in the same tone you'd use with them on WhatsApp.
- Add proof: finished jobs, reviews, years in the business, well-known clients if they let you name them.
- Add frequently asked questions with what people ask you every day.
Want us to build yours?We send you a free analysis of your business before we start.
Message me on WhatsApp →6. Get good photos
Stock photos are easy to spot. Your own photos are better, even from a phone: daylight, a clean product, and a straight frame are enough to start with. Before uploading them, resize and compress them: a 5 MB photo on the homepage will make the page slow to load on mobile data.
7. Put WhatsApp on every screen
A visible button, on phone and on computer, that opens the chat with a message already written in. It's even better if each page has its own message, so you know what the customer was looking at. We explain how in the WhatsApp link guide, which also has a free generator.
8. Get the page ready for Google
- A different title and description for each page, with what people search for and your city.
- One single main heading per page.
- Alt text on images, describing what they show.
- A sitemap and the property set up in Google Search Console, as we explain in the Search Console guide.
- Your Google Business Profile linked to the page, with the same details. We explain it in the Google Business Profile guide.
9. Measure what happens
Without tracking, you don't know if the page is working. At a minimum:
- Google Analytics to know how many people visit and where from.
- The click on the WhatsApp button logged as an event: this is the number that matters most.
- Microsoft Clarity, free, to watch recordings of how people use your page.
10. Publish it and keep it alive
Check the page on your phone and on someone else's before announcing it's ready. After that, update prices, photos, and work samples every so often: a page with outdated information scares customers off more than not having a page at all.
Should I build it myself or hire it out?
Building it yourself costs less money and more time. If you have the hours, the drive, and a good eye, these steps can get you a decent page. If you'd rather have it built for you, with someone writing the copy and everything set up for Google and tracked from day one, that's what we do: Gs. 2,200,000 to start, ready in 14 days, with domain, hosting, and email included the first year. The cost breakdown is in how much a website costs.